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Aug 26, 2023

The Weekend Leader

23-August-2023 Vol 14 | Issue 34 When Bengaluru lad Pankaj Khabiya took the bold step to start a vegan footwear brand called Ethik in 2013, he was only 23. Started with an investment of Rs. 25 lakh,

23-August-2023

Vol 14 | Issue 34

When Bengaluru lad Pankaj Khabiya took the bold step to start a vegan footwear brand called Ethik in 2013, he was only 23. Started with an investment of Rs. 25 lakh, provided by his family, the brand has found a niche market and made revenue of Rs. 40 lakh in the last financial year.Ethik’s pivot to an online-only model in December 2019 marked a turning point for Pankaj and his business. This change led to a growth in sales, and the company has grossed over Rs. 1.3 crore in sales since the transition.

TWL